APPLICATION: Defining chain and banner is essential when adding points of sale on Involves Stage. Thanks for this information you can set a products assortment in each banner and extract precise reports such as survey’s results in a specific banner or chain.
When registering points of sale on your system you should inform about the store’s chain or banner. Though, what’s the difference between them?
Banner is the name of a stores’ segment and how we can identify it on its facade. On the other hand, Chain is the corporate conglomerate the banner belongs to. Check out some examples:
On the first picture the banner is Sam’s Club. And on the second one is Kroger.
As you can notice on the example above, Sam’s Club belongs to Walmart’s chain. And Kroger is one of the banners of Kroger’s conglomerate chain. Therefore, as we can see, a single chain could have several banners.
Classifying banner and chain on the system will support you when extracting reports because it would be possible to analyze the surveys’ data in specific chains or banners. With that info in hands, your company can also deal directly with a chain. Those concepts are also essential to compose the products assortment present in each banner.
On our system, each banner is subordinate to a chain, and that will affect the register of these information. You can check the real use of these concepts on the Adding Chains and Banners post.
Electronic devices’ companies might present a different way to classify chains and banners on their system, but usually they adopt the same name of their distribution channel.
For instance: Motorola might register AT&T provider as a Chain and Banner, because providers also work as stores.