USE: Defining chain and banner is essential when adding points of sale on Involves Stage. Once aware of the distinction you can set a product assortment to each banner and extract precise reports like survey results from a specific banner or chain.
When registering points of sale on your system you should inform the store's chain and banner. But what’s the difference between them?
Banner is the name of a stores’ segment the way we can see it on its facade. On the other hand, Chain is the corporate conglomerate the banner belongs to. Check out some examples:
On the first picture the banner is Sam’s Club and on the second, the banner is Kroger.
As you can see in the example above, the banner "Sam’s Club" belongs to the "Walmart" chain. And Kroger is one of the banners of the Kroger conglomerate chain. Therefore, as we can see, a single chain could own several banners.
Classifying banner and chain on the system will come in handy when generating reports since it lets you analyze survey data from a specific chain or banner. With that info in hand, your company can also close deals directly with a chain. These concepts are also essential when selecting the product assortment present at each banner.
On our system, each banner is subordinate to a chain, and that will affect how you add information. You can check the practical use of these concepts on the Adding Chains and Banners post.
Electronic device companies might have a different way to classify chains and banners in their system, but they usually adopt the same name of their distribution channel.
For instance: Motorola might register AT&T as a Chain and a Banner since providers also work as stores.