APPLICATION: The Perfect Store functionality allows you to design strategies for your Retail Execution in accordance with the score of your field team. You can also measure and analyze your operation according to price, presence, share and additional display points on the points of sale.
REQUIRED READINGS: Perfect Store, Designing a Strategy
On the Perfect Store main page you can monitor the dashboard. It illustrates your strategy’s performance by pillar as well as your execution on the points of sale, besides displaying the highest and lowest scores of the day. When first accessing it, the dashboard will be empty.
To set a strategy on the Perfect Store resource please access: Menu > Perfect Store
On the bottom right corner of the screen click on View Strategies to access the ones you’ve already registered or to create a new one. On the next page click on Create Strategy to add a new strategy. You can only activate one strategy at a time.
On the Strategy Details page you will find four tabs. Fill out the necessary information then click on Save and Continue to finish the registration. Check how you can fill out each tab:
On this tab you need to add the name of your strategy. Keep the name easy to remember and avoid duplicates. Click on Save and Continue.
Second, you will choose the pillar and register the point of sale segmentation that will be part of your strategy. Fill out the fields and click Save and Continue.
TYPE OF PILLAR
Select which pillar you will use to support your strategy:
- Share of shelf
- Extra Point
NAME OF PILLAR
Choose an easy name for your pillar.
On this field decide which POS segments your strategy will be under. You can segment POSs into:
During this step you’ll define the forms and questions to be answered. Besides, you can select the rule for scoring points and if it will be proportional or total.
WHICH FORM IS GOING TO BE USED IN THIS RULE?
Here you can choose the form you will use as base for your strategy. Keep in mind that this form should be designed so as to grant valid scores to the options of registered questions.
WHAT QUESTION NEEDS TO BE ANSWERED?
You should also select which question from the form must be answered in order to score points.
THE ANSWER TO THE QUESTION MUST BE
You can also define which scoring rule to be applied if the answer to the question is:
- Higher than expected
- Exactly as indicated
- Within range
- Within range based on price index (eg: I expect my product to cost between 80% and 120% of competitor X). For that, in the template to import the conditions, the user must inform his product, the competitor product, and a percentage range to make the comparison.
HOW MANY POINTS GET THIS RULE IN YOUR STRATEGY?
On this field inform the total amount of points achievable by this rule.
HOW DO YOU WANT TO DISTRIBUTE THE POINTS?
Here you can choose how the POS Score should be calculated:
- If you select Proportional the total value of the rule is split and each item scores individually. For instance, if 15 out of 30 items are correct the POS will score 50%.
- If you select Total, all items must present the right answers in order to score. For instance, all of the required items should be displayed on the POS.
WHAT IS THE NAME OF THE RULE?
It’s on this field your rule will be entered. Choose a name that reminds you of its characteristics, such as price range, price per item, shelf presence, product’s visibility etc.
On this last step, you will set the values expected for the surveys answers. Fill out your own set of conditions on a spreadsheet and then import it to the system.
This resource offers you the following option when importing:
- Download Template, containing all of the forms’ items for you to complete with your expected values.
Choose the template according to your strategy and complete the columns on a spreadsheet. This spreadsheet contains the list of items and the desired values for the scoring rule. Check the information you should enter in each pillar:
You should import your price pillar template with monetary values. The fields on the form should accept Whole Number and Decimal Number formats.
The template of the presence pillar should be imported following the format of the questions on the forms. Yes and No for checkbox questions, and any answer for text, single choice and list of alternatives questions.
The template of the share pillar should be imported with whole or decimal numbers, separated by a comma or point. The fields on the form should accept Whole Number and Decimal Number formats.
Make sure to import the template of your presence pillar in accordance with the format of the questions on the form. Yes and No for checkbox questions, and any answer for text, single choice and list of alternatives questions.
Back on Involves Stage, go to Condition Sheet field and click on Select to choose the file you’ve just edited on your computer.
If you want to delete the conditions previously entered, you can select the option Replace Conditions. When selecting the template, click on Save and wait the import result.
That’s it! You’ve just designed your own strategy on the Perfect Store resource. Check the following steps to establish a perfect strategy:
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