APPLICATION: The Perfect Store resource allows you to design strategies to your Retail Execution in accordance with the scoring of the points of sale. It is also possible to measure and analyze your operation according to price, presence, share and additional display points on the points of sale.
Perfect Store is an Involves Stage resource to design your own strategies to perfect your Retail Execution on the points of sale in relation to the scores of your field team.
The score, designed to support your operation, results from the answers given by your employees during their surveys, and it may vary proportional to the compliance level of your company’s retail execution strategy.
Your operation can work with several scopes for your retail execution strategy, but on Perfect Store it will be supported by four pillars, representing some kind of execution rule:
- Extra Point
The price pillar identifies if the price set on the point of sale is within your expectations. You can use this guideline to check if the price of your product is correct, if it is according to the pricing of the chosen channel, if it is visible to the shopper and aligned to possible promotions etc.
The presence pillar identifies the availability of your products’ assortment on the POS. You can use this guideline to check if your merchandising material on the points of sale are being properly used, whether they are light – visual POP materials, wobblers, clip strips, cross-merchandising displays – or heavy – displays, shelf endcaps, islands and tasting counters. You can also measure and attest if the expected extra points and additional items in each point of sale are currently in use.
The share pillar measures and attests your product’s visibility on the point of sale. You can use this pillar to check if the extra points and your shelf share are in accordance with the layout’s guidelines and planograms designed based in your retail execution strategy.
The extra point pillar measures all of the additional display points promoting the visibility of your products, and it also monitors the presence of additional places on the POS.
HOW YOU CAN USE IT
The Perfect Store resource follows a step designed workflow. Check out each one of them:
DESIGNING YOUR STRATEGY
A strategy is the range of scopes you adopt during a retail execution operation. If you use an execution or distribution guide, you can adapt your workflow and your goals to operate them on your Involves Stage. On this resource, you can design several strategies, but you can activate only one at a time.
SETTING YOUR STRATEGY
The second step is to define your pillars. In this step, you will set the points of sale segmentation that will take part in your strategy, pointing out which POS features you will monitor. You can define the points of sale the same way you do on Involves Stage, per chain, banner and regional, besides type, profile and channel.
DEFINING YOUR SET OF RULES
The moment you define your own set of rules you will detail the focus of your own strategy. In this step, you will define which form should be answered to score, what is the total score according to the established rule and also the number of possible occurrences. You can also define if your employee’s scoring will be proportional – when the total amount is divided and each item has a separate score – or total – when all of the items must be correct in order to score.
DEFINING THE CONDITIONS
The following step is the definition of your rules’ conditions. During this step, you will set the expected values for the surveys’ answers so your employees can achieve it. During this step you relate the expected result with the form aligned to your strategy.
MONITORING YOUR STRATEGY
After setting you strategy and waiting for your field team to feed Perfect Store with their surveys data and answers, you can start monitoring your strategy using this resource’s dashboard.
TIP: Keep in mind that the data will only show on your dashboard after the surveys’ compliance by your field team. So, it could take at least one day to start receiving these data.
HOW YOU CAN ACTIVATE IT
Perfect Store is an exclusive micro resource on your Involves Stage. To activate it, please, inform your interest with your Success Consultant or contact our Support Team.
During your onboarding, all of your operation data will be migrated into your system, so depending on its volume it could take a time to become available for you again. By default, all of our new clients will access Perfect Store during their own onboarding.