APPLICATION: The Perfect Store resource allows you to design strategies for your Retail Execution in accordance with the points scored by the points of sale. You can also measure and analyze your operation in terms of price, presence, share of shelf and additional display points on the points of sale.
Perfect Store is an Involves Stage resource that helps you design your own strategies for a perfect Retail Execution at the points of sale in relation to the scores of your field team.
The score, designed to support your operation, results from the responses given by your employees on their surveys. The score may vary proportionally to the compliance level of your company’s retail execution strategy.
Your operation can have several scopes for your retail execution strategy, but on Perfect Store your operation will be based on four pillars, representing a type of execution rule:
- Share of shelf
- Additional Display
The goal of the price pillar is to identify whether the price used on the point of sale is within your expected range or not. You can use this guideline to check if the price of your product is correct, if it is according to the pricing of the chosen channel, if it is visible to the shopper and aligned to possible promotions etc.
The presence pillar identifies the availability of your product assortments on the POS. You can use this guideline to check if your merchandising material are being properly used by the points of sale, whether they are light – visual POP materials, wobblers, clip strips, cross-merchandising displays – or heavy – displays, shelf endcaps, islands and tasting counters. You can also measure and attest if the expected additional displays and items in each point of sale are currently in use.
SHARE OF SHELF
The share pillar measures and validates your products’ visibility at the point of sale. You can use this pillar to check if the additional points and your share of shelf follow the layout and planogram guidelines designed based on your retail execution strategy.
The additional display pillar measures all of the additional display points promoting the visibility of your products, and it also monitors the presence of additional places at the POS.
HOW TO USE
The Perfect Store resource follows a step-based workflow. Check each one out:
DESIGNING YOUR STRATEGY
A strategy is the range of scopes you adopt during a retail execution operation. If you use an execution or distribution guide, you can adapt your workflow and your goals to operate them on your Involves Stage. In this resource, you can design several strategies, but you can activate only one at a time.
REGISTERING YOUR STRATEGY
The second step is to define your pillars. In this step, you will define the points of sale segmentation that will be part of your strategy, pointing out which POS features you will monitor. You can define the points of sale the same way you do on Involves Stage, by chain, banner and regional, besides type, profile and channel.
DEFINING YOUR SET OF RULES
The moment you define your set of rules you will detail the focus of your strategy. In this step, you will define which form should yield a score, what the total score of the rule is and also the number of expected occurrences. You can also define if your employees' scoring system will be proportional – when the total amount is divided and each item has a separate score – or total – when all of the items must be correct in order to score points.
The following step is the definition of your rules’ conditions. During this step, you will define the expected values of the the surveys’ answers so that your employees can score points. During this step you must link the expected result to the type of form assigned to your strategy.
MONITORING YOUR STRATEGY
After setting up your strategy and waiting for your field team to feed the Perfect Store with their surveys data and responses, you can start monitoring your strategy using the dashboard of the functionality.
TIP: Keep in mind that the data will only show on your dashboard after the surveys are carried out by your field team. That means it could take at least one day before you start receiving new data.